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All PureLUXE formulas are designed to be eaten by pets with general food sensitivities. We do not use chicken protein in any of our dog formulas. Our Lamb ALS formula is designed as a single protein source diet and is for the dog who has serious food allergies. However, please be sure to read our ingredients and make sure there is not an ingredient that your pet may have a reaction to.

All of our ingredients are sourced from the United States, New Zealand and European countries and are carefully selected to positively boost the digestive health of pets. For a detailed list of our ingredients, click here.

Our pet food is being transitioned from Barrett Pet Food Innovations out of Brainerd, MN to Southern Tier Pet Nutrition out of Norwich, NY. This process will occur in the 2023 calendar year. Both factories have specific Global Export Certifications that are rigorous in nature and far exceed those required locally in the USA. They are performed by the APHIS arm of the USDA. In addition BPI is SQF certified and STPN is Organic Certified and MSC Certified.

"Holistic" is a modern, natural approach to health that considers the whole animal. Nutrition is probably the biggest aspect of holistic health, which means that the food you feed your pet should lead to optimum health and wellbeing. Fresh meats, vegetables and micronutrients support the body and work to prevent disease. PureLUXE uses fresh ingredients to deliver holistic health that starts at a cellular level, keeping everything from digestion to vision in peak condition.

We use split peas, chick peas and lentils as our main source of carbohydrates, which are ground finely into microscopic powders. When mixed with the fresh meats and other ingredients, the result is an easily digestible kibble that your pet will enjoy.

In our dog food line we have a variety of protein blends: turkey and salmon, lamb as a single source protein, and salmon with turkey as well. In our cat food line we have turkey and salmon or salmon and chicken blends.

Statistics show that dogs with allergies to meat are most commonly allergic to beef and chicken protein (not the 'fat'). We wanted our customers to have one less thing to worry about so we simply did not include chicken or beef protein in any of our dog formulas. If your pet is hyper-sensitive to chicken in general but does well with lamb, then we would recommend our lamb and chickpeas diet which doesn't utilize chicken fat or chicken protein. One thing many people do not know is that turkey and salmon are very high in two special amino acids: tryptophan and tyrosine. Both assist neurotransmitters in the brain resulting in stress reduction, improved mental alertness and mood, which also helps with anxiety all while reducing carbohydrate cravings. This may explain why you want to fall asleep after you eat all that turkey on Thanksgiving!

PureLUXE utilizes a top pet food nutritionist in conjunction with specialists in animal digestion, preservation, and taste. Your pet will love the taste and you’ll appreciate the reduced stool volume and odor.

Although we are confident our food is very palatable, we understand there are some extremely selective pets. We provide a Satisfaction Guarantee that includes 'taste preference'. However, if you have a picky pet please ask for a sample to see if your pet will enjoy it prior to committing to a purchase.